A network of experienced senior professionals
CapVal combines senior consulting judgment, empirical market-research method and a pragmatic network model to help organizations identify, quantify and capture value.
Martin Riedi
Market insight with executive operating context.
Martin brings more than two decades of B2B insight and strategy experience, including senior market insight leadership in the hearing industry and work across financial services, medical devices, tourism and the sharing economy.
His work combines rigorous empirical methods with the practical questions senior teams face: which customers matter, what they value, how much they will pay and how findings become operational routines.
"We work closely together."
The network model gives CapVal access to neutral external quality assurance, cross-pollination of ideas and specialists who can be matched to the question at hand.
How the network works
Senior people, assembled around the work.
CapVal is built around a compact core and a trusted network of seasoned professionals. That keeps the work senior, direct and flexible: the team can include method experts, category specialists or academic partners without turning the engagement into a large standing team.
What decision are you trying to get right?
Bring us the challenge. We'll design the research that turns it into evidence — and value you can capture.