Research and insights.
CapVal produces and applies original research, combining empirical methods with category context so decision makers can move from evidence to action.
Independent research for the hearing-care industry.
CapVal and HearingTracker.com combine consumer reach with rigorous market-research methodology to support satisfaction, brand tracking, pricing and journey studies.
Publications
Academic and applied research.
The publication archive connects CapVal's consulting work to research on innovation policy, gamification, pricing and customer insight.
Browse publicationsDecision framing
Research starts with the business decision: pricing, positioning, product direction, investment priority or customer-experience improvement.
Empirical method
Projects use methods such as ACBC, conjoint, tracking, segmentation and journey research when they fit the question and available evidence.
Operational transfer
Findings are translated into models, KPIs, tools and management routines so the research can guide action after the fieldwork ends.
Featured publications
Marketing Review St. Gallen
The meaning of "Leapfrogging" for the Innovation Policy of Companies
Martin Riedi, Thomas Schlager
Sonova International
"We work closely together"
Martin Riedi, Prof. Andreas Herrmann
WiSt Heft 7
Gamification - an approach for marketing of product innovation
Gunter Muller-Stewens, Andreas Herrmann, Thomas Schlager, Martin Riedi
VSMS
The price is hot. The conditions are, too.
Christian Ruf, Martin Riedi
What decision are you trying to get right?
Bring us the challenge. We'll design the research that turns it into evidence — and value you can capture.