Our publications.
Featured articles and papers in English. Contact us for original German versions or source references where available.
Publication 01
The meaning of "Leapfrogging" for the Innovation Policy of Companies
Martin Riedi, Thomas Schlager
A management perspective on leapfrogging as an innovation-policy concept and the conditions under which companies can move beyond incremental competition.
Publication 02
"We work closely together"
Martin Riedi, Prof. Andreas Herrmann
An interview on cooperation between industry and the HSG Institute for Customer Insight, with emphasis on applied research and decision relevance.
Publication 03
Gamification - an approach for marketing of product innovation
Gunter Muller-Stewens, Andreas Herrmann, Thomas Schlager, Martin Riedi
A paper on how game mechanics can support adoption and marketing of product innovation when applied with clear strategic intent.
Publication 04
The price is hot. The conditions are, too.
Christian Ruf, Martin Riedi
Research on ACBC pricing for hearing instruments, including how conditions, bundles and feature tradeoffs shape willingness to pay.
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